Upcoming events

18.-22.1.2019, Paris
with La Boutique Scandinave 
stand O54 - P53, Hall 6 / TODAY-SIGNATURE

Stockholm Furniture & Light 
5.-9.2.2019, Stockholm
stand A03:18

Design Shanghai
6.-9.3.2019, Shanghai
Stand EP-08

Euroluce-Salone del Mobile

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What the HEL from Finland

IDS Vancouver, a celebration for creative and collaborative energy of the West Coast, took place in September 2018 in Vancouver, Canada. Finnish design was introduced at IDS through a curated design installation What The HEL from Finland.

What the HEL from Finland, a trend installation, was created and curated by Susanna Björklund, a Helsinki based trend analyst. Besides showcasing the best Finnish design, the installation can be considered also as a study of the phenomena behind the trends of living and interior design. The concept is built to the idea that it is a living project to be updated and taken around the world in the future.

What the HEL from Finland introduced selected Finnish design brands. It was an honour to have a selection of the Secto Design collection presented at What the HEL from Finland.

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