Secto wins Austrian copycats
Secto Design has fully won a very long lasting and troublesome intellectual property infringement case against an Austrian lighting manufacturer EGLO Lue lisää ›
The world’s leading event for Scandinavian design, Stockholm Furniture&Light Fair, took place in February 2019. It was amazing five days, thank you for each and everyone who visiting us. Was a pleasure to meet you! Lue lisää ›
The year 2019 started out for Secto Design at Maison&Objet in Paris. We were happy to be there again with our French representative La Boutique Scandinave. Lue lisää ›
Secto Design released a new Secto Design brand video filmed by Fredrik Bäckman at Room22. The video tells the journey of the Octo lamp from the factory to its new owners and describes the joy of bringing home an authentic Octo pendant. Lue lisää ›
The 26th edition of Biennale INTERIEUR welcomed visitors at Kortrijk Xpo between the 18th and the 22nd of October 2018. Lue lisää ›
Interior Design Show, IDS Vancouver was held in Vancouver, Canada. Finnish design was presented at IDS through a curated design installation What The HEL from Finland. Lue lisää ›
The first opportunity to see the new Octo Small 4241 pendant lamp in Finland, Secto's home country, will be during the Habitare fair 12-16th September. Lue lisää ›
Secto Design introduced the newest addition to the collection at Maison&Objet Paris. The new Octo Small 4241 is a smaller sized version of the famous Octo 4240 pendant. Lue lisää ›
Housing Fair Finland takes place this year in Pori, a picturesque city located on the west coast of Finland. Secto Design is present at the Housing Fair Finland in cooperation with Avotakka. Lue lisää ›
Secto Design is honoured to have Octo 4240 pendant as a part of the exhibition Simply Scandinavian that presents the gems of Nordic design between the years 1945-2018. Lue lisää ›
Annual event dedicated for Nordic Design was held in Copenhagen, Denmark. Secto Design was presented along with other Finnish design and lifestyle brands at Design WERCK. Lue lisää ›
Secto Design was proud to be among the exhibitors of Light+Building in Frankfurt am Main. Lue lisää ›
Secto Design launched the newest addition to the Petite family - Petite 4610 Floor lamp at Stockholm Furniture & Light Fair. Lue lisää ›
Thank you for visiting us and our French representative, La Boutique Scandinave. We were delighted to guide you through our collection embodied with clear and timeless Scandinavian feel. Lue lisää ›
Secto Design is proud to announce the release of the first Secto Design brand video. Lue lisää ›
Copying is a matter of great importance for Secto Design. We added a special tag on our products as a proof of it's authenticity. Lue lisää ›
There is a more and more conversation about copying in Finland. Latest statement to this important matter came from Hotel Helka. Lue lisää ›
Octo lamps play a big role of the interior decor of the new restaurant Eevert which was opened in Helsinki in October 2017. Lue lisää ›
Exhibition Finnish Form, a celebration for the 100 year old Finland, was held as a part of London Design Fair. Secto Design was proud to be among the participants. Lue lisää ›
Secto Design was happy to be part of Maison & Object in Paris. We were displayed at the stand of our French representative La Boutique Scandinave. Lue lisää ›
Secto Design bought the production of the Secto Desing lamps. The factory that was previously outsourced, is now owned by Secto Design Oy. Lue lisää ›
Secto Design participates in Helsinki Design Week as an event partner and the Secto Design lamps will be visible around Helsinki between the 7th and the 17th of September. Lue lisää ›
Teelo table light has won the Table and Floor light category in Restaurant and Bar Product Awards. Lue lisää ›
Secto Design was part of the annual event, 3 Days of Design, in Copenhagen with nearly twenty other exciting companies from Finland. Lue lisää ›
Secto Design announced the US relaunch at ICFF 2017 in NYC. The iconic Secto Design lamps can now be conveniently accessed through Secto Design USA. Lue lisää ›
The 29th edition gathered 450 high quality lighting brans at the Fiera Milano Rho fairgrounds between the 4th and 9th of April. Secto Design was proud to be one of them! Lue lisää ›
Secto Design was delighted to attend VIVA Light exhibition in Poznan, Poland. Lue lisää ›
Commonly known as the largest meeting point for Scandinavian Design, Stockholm Furniture & Light Fair was held again in February. Lue lisää ›
Fair spring started at Maison&Objet which is one of the major events for the international design professionals. Lue lisää ›
A look alike of the classic Octo pendant by Secto Design but something isn't quite right. The shape? Proportions? The bulb sticking out in a funny way? When feeling the material, it is something light and hollow, some sort of wood, maybe bamboo. Poorly finished details shock the eye when looked closer. No certainty of safety of the electrical parts nor about the origin of the creation. Considering a copy instead of original?
We are joining the battlefront with several design companies who struggle with the same issue: copies. We here at Secto Design take the protection of intellectual property rights seriously.
New cases appear weekly, from all around the world. What is worrying is the fact that they are not just poorly made shades from China anymore, but some of them are also made in Europe and look a lot alike the originals. The shapes are similar, the material is more and more often wood, and the price levels are getting closer to the original's price point. Fake ones are being promoted with images of real ones.
Consumers struggle to find the authentic product in the jungle of replicas. A concerning phenomenon is that even big global companies consciously choose fakes to their projects instead of the real ones. This is why we need to step out!
We have put a lot of time and money into the protection of the design of our lamps and to the actual fight against the copies.
We own and control all the intellectual property right of the designs of the products. We regularly send out warning letter worldwide to various stores displaying and selling copies of our lamps. We check global online shops and have already dropped down over a hundred of copies whenever spotted. In addition, there is a law firm that steps in in the more complicated cases. The work is very time and money consuming, but with the help of our lawyers and their global attorney network we have successfully solved over 60 cases.
It is rewarding to also receive good news regularly. To share a couple of recent ones with you:
- Copies were trying to enter Norway but there was a conscious customs official who spotted them, reported the findings to us and in the end the products never got any further than that but got destroyed at the border instead.
- A Finnish blogger wrote about copies of our lamps she saw on a bigger department store's catalogue and got hundreds of supporting comments to her post. In the end we together made the big company pull out the copies from the coming season's collection!
- There was an infringement in the Netherlands where we got a judgment from the District Court of the Hague stating that our products are unique and won the case
- More and more stores pull down the copies when they receive our warning letters
- Fake lamps are removed from fair stands
- Factories stop making replicas after a raid carried out by the local authorities in China
Just as important as the actions above is bringing up the issue and spreading the word around. For our Finnish readers, please see the video clip on the Finnish morning tv called Ylen aamu-tv where our CEO Emma Frenzel was speaking about the importance of IPR.
What makes us positive is the strong support group we have around us. Frequently, we get contacts from both private clients as well as our partners and colleague companies bringing the copies they have spotted to our attention. This is a huge help to us and we appreciate this type of action greatly. Another delightful subject is that people get in touch with us as they want to be sure they are buying an original. It truly matters! We feel that customers are more and more educated and conscious of the products they buy. They want to know the product.
It is not often thought but very important to bear in mind that by choosing a fake lamp one simultaneously chooses to support organized criminal action!
Only by buying an authentic Secto Design light can one be sure the product has the original design where all the details are top-notch, resulting from several years of designer Seppo Koho's work as well as product development. One can be sure the product has been locally hand-crafted in a well maintained clean and safe factory by professional adult Finnish carpenters. Only by choosing an authentic Secto Design light can one be sure it is 100% safe to use, made of top-quality PEFC-certified Finnish birch and will last for years.